How Technology is Redefining Beauty

How Technology is Redefining Beauty

The new technology is not just confined to the gadget and fashion industry but also to the cosmetic industry. The world is witnessing the rise in game-changing technologies such as Artificial intelligence, Augmented Reality and 3D printing. This new technology is taking the Beauty Industry to a whole new level. This technology enables the customers to try on products virtually, experiment with textures and find their perfect match. Keep reading to learn how technology is redefining beauty. 

Top Virtue Technologies that are mind-blowing:

  • ModiFace skin AI:

This was launched on Sep 12, 2016. This tool was developed by a dermatologist to measure the precise state of skin and observe any potential skin changes in live video. Modiface is a leading provider of augmented reality technology for the beauty and medical industries. This technology is able to detect changes in the skin, like dark spots, discoloration, uneven skin tone, dryness and rosacea. This app can visualize the changes before and after the use of any beauty product. You need a dermatologist who defines the changes in the skin. It is based on their observations and technical inputs. It is most widely used AR technology by many players in the market including L’oreal and Unilever. 

  • L’Oreal’s Kérastase Hair Coach:

Now, the ones who are obsessed with their hair, this technology is for you. This was launched on Jan 03, 2017. This is the world’s best smart hairbrush. Kérastase is the leader in professional haircare who developed this technology. They partnered with Withings, a leader in the connected health revolution, and in collaboration with L’Oréal’s Research and Innovation Technology Incubator. 

The brush has the  following features :

  • It consists of a microphone that can measure dryness, friziness, split ends and breakage.
  • It consist of 3- axis load cells that measures the applied force on the scalp while brushing. 
  • An accelerometer and gyroscope for analyzing brushing patterns and brush strokes.
  • They have Conductivity sensors for measuring whether the brush is being used on dry hair or  wet hair and detecting hair quality during and after brushing the hair.

This technology can be accessed on mobile app that recommends customized products for improving hair care. 

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  • Estée Lauder’s Nighttime Expert App:

Estee Lauder is competing in the market with its launch of the ‘Nighttime Expert’ app announced on Nov 16, 2017.  They collaborated with Google to enable chat experience with its users, providing leverage to a personalized nighttime care routine. Estee lauder is the first beauty brand who collaborated with Google Assistant on Google Home. They are planning to expand their app. 

To use this app, simply just say, Ok Google! Can I talk to the Estée Lauder Nighttime Expert? You will experience an opportunity to personalise recommendations on skincare after evaluating the quality of the skin and advising on the techniques of application if required. Isn’t this interesting? 

  • Shiseido’s IoT-Based Skincare System “Optune”:

Shiseido as we all know is a Japnese brand who launched their “Optune” in Japan in Spring 2018. This app is personalized and can be modified according to the skin environment of each individual. They have their own algorithm that can choose the best conditions of the skin along with the tones to achieve a moisturized state in each individual. Optune couples digital technology with cutting-edge beauty research and skin science to optimize the personalized skincare experience.

  • UV Sense:

This was introduced by Loreal Paris, it’s a wearable battery-free and has a circular stick that can be stuck on your nail to track your sun exposure throughout the day. This NFC enabled device also provides a score that tells how much time you have spent throughout the day in the sun. The best part is that it can be reused. It is a useful device especially when you are gone for the beach vacation. 

Oh Ya! I need this for my beach vacation next time. 

  • HiMirror:

HiMirror also known as a smart mirror as it is Amazon Alexa Voice Controlled smart mirror, with a built in camera by the New Kinpo Group. This mirror provides daily skin goals, skin analyses and results along with beauty advice, personalized recommendations and augmented reality to allow users to virtually try on makeup. You can also scan your skincare products that you are using and it will tell you when to reorder and when the product is getting expired. We are amazed too!

  • Neutrogena Skin 360 App:

This app allows you to analyse your skin’s hydration, formation of the fine lines and pore size. This is a sensor based scanning device that fits over the top of  the phone and has ultra-magnifying lens with built in LED lights and sensors. Everytime you scan, the app will provide with a unique skin360 score. It also recommends products based on the information derived by the Skin scanner. 

  • Foreo UFO:

Face Mask helps the skin look radiant, soft and smooth. Foreo UFO is the advanced smart mask. In just 90 seconds it gives a flawless-looking skin. Combining it with other spa-worthy technologies, including LED light therapy, cryotherapy, thermotherapy and T-sonic pulsation, the gadget puts you on the fast track to flawless-looking skin.  

  • Samsung S Skin:

In 2017 , Samsung launched S Skin, a prototype from Samsung’s C lab department. This skincare tool analyses skin conditions such as dryness or skin tone with a combination of cameras, photosensors, and conductivity sensors. It also gives recommendations for improvement along with skin therapy by integrating micro-needle patches that contain skin-friendly ingredients like collagen.

  • Perfect Corp’s YouCam Makeup App

Combining AI and AR technologies, Perfect Corp unveiled its flagship app, YouCam Makeup, at the 2018 Consumer Electronics Show in Las Vegas. This augmented reality beauty app allows users to take a photo of a makeup look and then try that exact look on their own face using AR. It also allows real-time AR hair coloring, allowing users to experiment with different shades. Trying out colorful streaks was never easier!


Technology is assisting the cosmetic industry to bloom into its full form. The latest technology in the beauty and cosmetic industry has led to advanced products and machines helping us to stay beautiful and younger. It’s also assisting the industry to grow fully heading towards greater integration between new technologies and beauty.