FinTech SEO – Accelerating Your Fintech Success with Powerful SEO Strategies
SEO for FinTech is a crucial component of any digital marketing strategy. With the increasing number of fintech companies in the market, it’s essential to optimize your website and content to attract potential customers and stand out from the competition. By implementing effective SEO strategies for fintech startups, such as keyword research, content optimization, and link-building, you can improve your search engine rankings, drive more traffic to your website, and ultimately increase conversions and revenue. Additionally, staying up-to-date with the latest SEO trends and best practices can help you stay ahead of the curve and maintain your competitive edge in the fast-paced fintech industry.
Interestingly, the word “Banks open today” or “Banks near me” have been searched more than 20 Million times. So with customers searching for Fintech Startups online, it is essential for the Fintech Startups also to be there. Now just being there doesn’t help much unless a Fintech startup can be seen by its customers among the other 2 Million results. Reports say the results listed on the 1st page on Google get 32.5% traffic which is almost double compared to the 2nd-page listings. The right SEO for financial services and banks can help them be where their customers are searching for them.
SEO is more than just simple rules. It needs to be a constant trial, and permutations and combinations to evaluate what works for Fintech Startups to be up on search engine ranking. Having said this, there are still a few checks which if followed, Google algorithms will ensure you get a better seat than other Fintech Startups on the search engine result.
Top 10 SEO Strategies for Fintech Startups to Improve Their Presence Online
Maximize Your Fintech Startup’s Online Presence with These Top 10 SEO Strategies:
- Keyword Research
- Schema Markup
- Content Optimization
- promote Content
- Technical SEO
- Mobile friendly
- Video Advertising
- Brand Awareness
- Monitoring, Reporting & Tweaking
1. Keyword Research – Spend time on On-Page SEO
As a fintech company, it’s crucial to identify the specific financial terms and phrases that your target audience is searching for. For instance, if you offer personal loans, you might focus on keywords such as “best personal loan rates” or “quick loan approval.”
Have the main keywords on the title tag – the clickable link that shows up on Google search. The keywords that are available here are the first ones to be searched by Google. Other than this your site’s internal URLs should have keywords as well as should show the levels from the homepage for the Google algorithms to know the hierarchy of each page.
Read: Dominate Google Search: 14 Powerful Keyword Research Tools for 2023
2. Link Building – Build trust through links
Building high-quality backlinks to your website can improve your search engine rankings and drive more traffic to your site. Reach out to relevant websites and blogs to request backlinks, or create valuable content that others will naturally want to link to.
The information that you publish on your website has links to other renowned sites (outbound links), which makes Google believe that your site is reliable. The same applies when other websites or URLs have links to your website (inbound links). Now let’s not get into the math of how and why, just keep in mind that these links tell Google that there are URLs that trust your particular website for information and that your site refers to renowned sources of information (Forbes, Government sites, and similar). Reliability is what we are to focus on here.
3. Content Optimization – Be visible through content creation
Creating high-quality, relevant content is essential for any fintech company. Optimizing your content for target keywords can help you rank higher in search results and attract more organic traffic to your website. For instance, you could create blog posts or articles that explain complex financial topics in simple terms.
It is important to engage your visitors and make yourself more visible if you want to be seen online. Write blogs and publish them on your site which is informative and can draw your visitor’s attention. Create a subscription database so that each blog that you publish goes to these recipients, thus increasing your site traffic.
Read: Content Marketing – What must you do to rank your posts?
4. Promote Content – Share what visitors want to see.
Once you’ve created great content, it’s important to promote it to reach a wider audience. Share your content on social media, email newsletters, and other relevant platforms to increase visibility and attract more traffic to your website.
It is essential to provide crisp and to-the-point information and most importantly provide what people want to know rather than what you want to tell them. For example, if a person is searching for ‘How to open a savings account?’ and lands on your site page, stick to providing just that information. If you clutter the place and try selling other services and confuse the visitor you will lose a customer as well as a good ranking.
Read: How to Create Great Content for Your Blog
5. Mobile Friendly – Build an app
With more and more people accessing the internet via mobile devices, it’s critical to ensure that your website is mobile-friendly. This means using responsive design and optimizing your content for smaller screens to provide a seamless user experience.
With the count of smartphone users already crossing 2 Billion, don’t be left behind without an app. Customers want to make transactions on the go. A mobile-compatible website is good to start with but an app is a better option. Your competition would have already done it and it is essential for you to see what you can do differently – a lightweight app can be a plus point, make it interactive, have an appealing UI, etc. Most important yet – have an app. Create offers for downloading the app by paying a reward or by offering shopping discounts.
6. Brand Awareness – Be present where your customer is.
Building brand awareness is important for any fintech company looking to establish credibility and trust with potential customers. Use social media and other marketing channels to promote your brand and communicate your unique value proposition.
Go digital and be where your customers are – social media. Ensure you have at least one post on social channels every day to engage your viewers. You can post greetings on festivals, quotes, banking tips, links to related news, and blog links and the options are enormous if you want to optimize your social presence. This engagement with users on social channels adds to a better score for SEO for accounting firms and financial service providers.
Read: How to optimize your Web Presence to Attract Investors
7. Local SEO – Locally Boosting Fintech Reach
The practice of optimizing your fintech company’s online presence for local searches. This includes creating a Google My Business profile, adding accurate and consistent NAP (name, address, phone number) information, and generating local backlinks. For fintech companies, local SEO can be especially important as many potential customers may be searching for financial services in their local area. By optimizing for local search, you can increase your visibility to local customers, drive more targeted traffic to your website, and ultimately boost your conversion rates. Additionally, implementing a localized content strategy can help establish your fintech company as a trusted resource within your local community.
Before getting fame at the global level it is important to serve the local customers. Customers who are near your location have a far higher chance to visit you rather than someone from a different city of more than a radius of 15 miles. There are very simple things you need to do to be present locally –
- Ensure your phone number and address are updated and consistent in all places.
- Add all your branches on maps for ease of search.
- Make basic information available – services, facilities, and contact information.
- Have reviews been done by your existing customers?
A detailed analysis of leveraging each trick to the maximum so that they directly impact Search Engine Optimization, Local SEO, and other digital marketing services & campaigns.
8. Technical SEO – Maximize Your Fintech Website’s Power
The behind-the-scenes elements of your website, such as page speed, schema markup, and mobile-friendliness. These factors can impact your search engine rankings, so it’s important to ensure your website is optimized for both desktop and mobile users.
Schema Markup – Adding schema markup to your website can help you stand out in search results and provide potential customers with valuable information upfront. For instance, you can use schema markup to highlight important details about your products or services, such as interest rates or loan terms.
Mobile-Friendly – With more and more people accessing the internet via mobile devices, it’s critical to ensure that your website is mobile-friendly. This means using responsive design and optimizing your content for smaller screens to provide a seamless user experience.
9. Video Advertising – Fintech Comes to Life
Video advertising can be a powerful tool for fintech companies, as it allows you to showcase your products or services in an engaging, visual way. Consider creating explainer videos or customer testimonials to attract more leads and increase conversions.
10. YMYL – Trustworthy Fintech for Life
YMYL is a term used by Google to identify websites that provide information related to critical areas of people’s lives, such as health, finance, and safety. As a fintech company, it’s crucial to understand the importance of YMYL and ensure that your website and content meet high standards for accuracy, authority, and trustworthiness. This can include providing clear and concise information about your products and services, ensuring that your website is secure and up-to-date, and establishing your brand as a trusted authority within the fintech industry. By prioritizing YMYL standards, you can improve your website’s search engine rankings, attract more qualified traffic, and ultimately drive more conversions and revenue.
Here are some other Points to consider:
Quality over quantity
Sounds obvious? It may though many banks miss on maintaining the quality of information which is the key to SEO. Just entering keywords cannot do the magic – the Google algorithm needs to get a sense out of it as well. You should also check for highly searched words that are low on competition. Go for them and be unique. Keep in mind not to dump a lot of information and clutter the space. The same applies to accountants and accounting firms as well.
Be ready with the answers to customer queries
Either have an online chat option to answer your customer queries or have a strong FAQ page. You need to avoid a scenario where a customer query goes unanswered and he lands on your competitor’s site in search of the answer. Have your documentation team work on creating questions in all the possible ways that a customer can think of asking it. These direct maps to customer queries help in increasing SEO for financial services providers.
Mind mapping; explain through images and graphics
Reports say, 65% of us prefer looking at an image to learn rather than reading text. No doubt we look at an infographic first then a black and white text. It is hence recommended for banks to share information as infographics rather than lengthy text; especially data that you know will be boring for a non-banker to read and understand. You will automatically attract more visitors, as people will understand complex banking processes quicker, and it will be appealing to the reader.
Monitoring, Reporting & Tweaking
Finally, it’s important to regularly monitor your website’s performance, track key metrics, and make adjustments as needed. Use analytics tools to track your search engine rankings, website traffic, and other key metrics, and adjust your SEO strategy accordingly to ensure continued success.