- Most people want limited, rather than unlimited choice.
- People often like to talk to someone or at least drop an email. Make a Live chat or Contact page handy.
- People want to know if there are real credible people running the operation. Maintain a Team page. Or Build a reply and followup mail chain ready to make them feel like they are talking to a real human.
Building a website is no magic wand, and only a very few people are able to capitalize on it effectively. It will take some cost and effort and a couple of iterations to get it right.
The day to day job of a website is about delivering the right content to the right person at the right time, at the right cost. The best websites keep it simple. the best web strategies are fully integrated with the company’s overall strategies.
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