After you’ve identified what you’re about to write (Topics), and for who all (Target audience) you’re gonna write, (Article for another day) you need to focus on the Anatomy of the article.
High Level Anatomy of an Article:
In the competition of Social vs Search, Headline is what grabs the Audiences attention and compels them to click and keep reading. So, let’s talk about ‘Writing Great Headlines’ today.
Headline is a key optimization opportunity for content developers, and it needs to be either optmized for SEO so that you rank higher in Search Media Results or Social, to grab a users attention and get clicks. Headline is the critical element that helps readers decide if they want to click and stay on your site. In fact, 70% of readers don’t read past the headline.
On Social Media you are looking for clicks and comments. You want people to engage and amplify your content. On Social media, the entire focus on making a catchy headline that is interesting to the audience and making them click on the post. Often people will not read the post but Like and Share that further makes the headline even more important.
In the SEO world of writing great headlines, we want the keywords in the headline to rank well and show up higher in the search results. We also want to increase the click through rate since that also impacts the rank of the article on a Search engine. Our focus is to rank higher and have people click on our link then anyone else’s.
So how do we resolve this? Actually, its not that really hard. Search Results and Social Media engagement are very correlated, and we can have the best of both worlds with minimal efforts.
I want to publish about Writing Great Content headlines
Don’t cheat the Readers!
No matter what the source is, the audience is going to land on your website. Don’t cheat them! Write content that was promised in the headlines. Click baits do work but that disappoints the audience and prevents them from coming back to your site. Building trust after you’ve lost it takes an endless amount of time, and trust me – is not worth it!
If you need help identifying your target market and Topics that will resonate with them, Email me firstname.lastname@example.org. You can also avail our Custom Content Services Here
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