We are in the business of making other people successful. Improving a company’s ability to drive growth requires rethinking a business strategy, organisation, capabilities, and culture.
Partnering closely with our clients, we help prototype ideas, test them with real customers, and quickly adapt the solution. For more mature clients, we help optimize Technology and Operations, build Marketing Strategies, Identify Partners and Sales Leads.

Understand global market dynamics, competitors, prospects and partners through in-depth insights using secondary, primary and social media research. Overcome information latency, identify opportunities and drive focused business development and marketing initiatives.

Combining data science, human-centered design, and the latest rapid development techniques we help our clients deliver breakthrough products, experiences, and businesses.

What we do

Company/Market Reports

Understand Industry Landscape. Understand emerging companies.
Get visibility into the strategic moves by competitors. Understand the strategic areas of focus for a set of companies based on their investment, partnership, product and activity.

Research

Opportunity Scan, Market Research, Market Entry
Provides in-depth and specific analysis of the potential of a proposed product, service, or investment. The study may include evaluating market dynamics, current and anticipated market competition, and market potential as well as understanding the burning issues and trends, in accordance with the planned offerings.


Competitive Intelligence

Competitive intelligence involves gathering and evaluating information related to different competitors/stakeholders operating in a business environment. It includes assessing and analyzing product portfolios, number of employees, geographic reach, unique selling points, strategies, price differentiation, historic and forecast market revenue assessment, business models, business revenue mix, and SWOT of various players.


Customer Analysis

End-user analysis includes identifying the different needs of customers and providing the best possible solutions. The different services include customer perception mapping, evaluating unmet needs, usage levels of different products/services, satisfaction levels for different products/services, factors influencing device/product selection, factors impacting vendor selection, level of brand awareness, and others.


Product Development & Roadmap

We support you in planning and research design, identifying new product ideas with market potential, understanding unmet customer needs and product features, conducting techno-commercial feasibility, and developing a pricing strategy. We provide market research across different stages of new product development which include: Ideation, Opportunity assessment, Business case, Concept testing


Sales

Customer Acquisition and Retention, Partnership and Affiliates
We use our state of the art Sales intelligence system to discover new competitors and identify who your competitors are selling to. Partner analysis involves identifying best-fit partners for business needs of companies. The various factors studied for sales intelligence are the product/service portfolios, market financials, developments, geographic revenue mix, business revenue mix, and pricing.


Technology Intelligence

Be ahead of the technology and innovation curve and understand next generation disruptive trends and ideas. Adapt to current market trends, innovate constantly, and combine multiple sources of knowledge to outpace competition at every step.

Technology assessment involves studying and evaluating upcoming technologies. In order to gain a competitive edge in the market, companies plan to expand their businesses and penetrate new markets through new developments and by launching new technologies. These services involve assessing competitive technologies, benchmarking client technologies against competitors, and forecasting the potential of new and upcoming technologies.


Pricing Analysis

Pricing analysis involves the study and evaluation of product prices and their trends over a period of time. It includes:
Assessing competitor product prices at the user end and across the supply chain.
Studying customer and end-user perception of product prices and validating whether the products are affordable for the customers.
Providing volume discounts based on the quantity of the product and offering rebates on different product categories.


Business Strategy

Strategy and Plan, Positioning & Go to Market, Business Optimisation, Financial Modelling


Marketing Strategy

Content & Social Media Strategy, Analysis & Optimization


Build Client Capabilities

Training Client, Reporting Dashboards, System Automation


Legal & Financial compliance

Legal and Financial Advice from our Legal & Financial Partners(Experienced lawyers, CA & CS and not interns)

 

How we do it

Our Work Methodology

  • Market Research
  • Balanced scorecard
  • Strategic Frameworks
  • Operational Diagnostic tools
  • Hypothesis trees
  • Insights and Recommendations
  • Client Enablement

Form Factors

  • Reports
    Understand emerging industries, disruptive threats, new technologies, startup companies and even your competitor’s strategy.
  • Infographics
    Striking representations of complex data sets that allow your team to clearly visualize emerging industry- or sector-level trends.
  • In Person Briefings
    Briefings with our analyst and your Senior leadership on areas of focus.

 

Feathers in the Hat

E-commerce

Worked with a Niche E-commerce Startup. Helped reduce technology costs by 80% and expand sales internationally.


Crowdfunding

Helped with expanding target market, technology, marketing and operations automation.


Law/Legal

Helped build a winning strategy to convert leads against heavy competition.


Coworking

Helped with financial structure, cost optimisation, improve unit economics and develop lead gen channels.


EdTech

Customer acquisition strategy, B plan and financial model for the company


Healthtech

Helped with customer segmentation and focus on the larger target market. Helped go from 0 to 1.5 lakh revenue in 1 month.


FinTech

Helped established brick and mortar business develop a winning strategy to enter the online mutual funds market. helped increase customer base from 20k to 30k in one-quarter.


Machine learning Startup

Helped pivot to a profitable model by helping realign developed technology to a different application.


Jewellery brand

Helped define a strategy to increase profits. Switch from b2b to b2c strategy and helped developed app to reach out to the retail audience.


Real estate

Helped an established builder use technology to convert more customers are drive sales up 20%


FoodTech

Helped a corporate catering company to improve customer satisfaction and created a feedback loop. Convinced them to not enter the b2c market.

B2C gifting platform

Helped with vendors acquisition and onboarding.

Blockchain startup

Business and technology Strategy for Blockchain in the Supply chain space.
Content for a Startup raising ICO.

Mobile commerce

Vendor/Franchisee acquisition. Marketing and fund raise

HRTech

Helping HRTech company with Product Strategy, Market Positioning, Content and Marketing.

 

Save Time & focus on your Business

Get our expertise in the areas that matter

Write to us for a Free Consultation

[email protected]