You can use StartupFlux Content Intelligence to track your competitors Content marketing performance. You can:

  • Find their most shared content
  • Who is sharing their content
  • What social networks work best for engagement
  • What day of the week their content gets the best engagement

Here is a quick overview on how you can use StartupFlux to gain valuable information about your competitor’s content performance.

1. Use Domain Search to find competitors most shared content

Type the domain name of your competitor’s website into StartupFlux. Search query: “site:techcrunch.com”

StartupFlux will display all the content that is published by your competitor.

2. Sort the Content

You can use Content intelligence Filters to Sort the Content by ‘Total Engagement’

StartupFlux will find and display the most shared content across all the main social networks for that domain. Thus at a glance you will be able to see your competitor’s top performing content including the headline, summary, sentiment and the networks where it is getting the most traction.

3. Filter the Content

You can use Filters to Sort By Date, or Sort By Sentiment

4. View who shared their Content

Who are fans of your competitor’s content?

With StartupFlux Content Intelligence you can see who is sharing and amplifying your competitor’s content by clicking on ‘Show More’  for a particular content.  See the ‘Tweets’ section and you will be able to see a list of accounts that have shared that particular piece of content. You can click on the Sharere link, which will open up details of the sharer in a right modal.

Also read:   How to Engage more effectively with your Target Audience

5. Follow, Tweet or Message the Top Sharers

You can click on the sharer name which will open a right modal for that sharer and are free to message, follow or tweet to the sharer.
Or you can go to the “Influencer” Tab and use the same search or load a saved channel.
This will show you a list of Sharers which you follow, tweet to or message.

5. Analyze your Competitors Content

Find the day of the week, the social network that gets the best engagement. See Top Authors, Content Length, Keyword Cloud, Sentiment Analysis and more.

competitor content analysis