This involves placing ads in search engine results pages (SERPs) for specific keywords or phrases. These ads can appear at the top or bottom of the SERP and are charged on a pay-per-click (PPC) basis.
This involves placing ads on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. These ads can be targeted to specific demographics, interests, and behaviors, and can be charged on a PPC or cost-per-impression (CPM) basis.
This involves placing banner ads on websites that are part of ad networks or exchanges. These ads can be targeted based on audience demographics or interests, and can be charged on a CPM or PPC basis.
This involves placing video ads on platforms such as YouTube or within other video content. These ads can be targeted to specific demographics or interests, and can be charged on a CPM or PPC basis.
This involves placing ads that blend in with the surrounding content on a website or platform. These ads can be targeted based on audience demographics or interests, and can be charged on a CPM or PPC basis.
This involves using software to buy and sell digital advertising inventory in real-time, allowing for automated targeting and optimization of ads across multiple platforms and devices.
This involves placing ads on mobile devices, including in-app ads, mobile web ads, and SMS messaging.
Define the specific goals and objectives of the campaign. This will help you to tailor your ad messaging, targeting, and creativity to achieve the desired outcome.
Use high-quality, visually appealing and relevant creative to capture your audience's attention and convey your message effectively.
Use targeting options available on advertising platforms to reach the right audience, such as demographics, interests, and behaviours.
Ensure that your ads are optimized for mobile devices, as mobile usage continues to grow and is often the primary way people consume digital content.
Test different ad creatives, targeting, and messaging to optimize for performance. Continually refine and improve the campaign based on data and insights.
Use data and analytics to measure the success of the campaign, track important metrics such as impressions, clicks, conversion rates, and return on ad spend (ROAS).