Sales

Bring Your First Sale in 30 Days: A Marketing Checklist for New SMB Owners

It’s important to get your first sale because it proves that there is a market for your product or service. It also confirms that people are willing to pay for what you’re selling, and it gives you the validation you need to keep going.

Getting your first sale is an essential milestone in any business, so make sure you celebrate it. But the biggest concern here is how do you get that first sale. In this blog, we are going to provide an online marketing checklist for you to close your first sale successfully and many more after that. 

Points to be discussed:

  • Join Online Communities
  • Provide free tools
  • Start leveraging Google PPC
  • Work with influencers
  • Address buyer pain points on landing pages

Join online communities

Joining online communities is important for all sorts of businesses. It increases trustworthiness, brand recognition, and it increases the odds of making a sale or achieving an objective with influencers. You’ll also learn valuable information through this process that helps you with your audience’s pain points.

There are several benefits to joining Facebook and LinkedIn groups. First, groups allow you to connect with other professionals in your field, which can help you learn new ideas and network for potential job opportunities. 

Additionally, groups can be a great resource for finding information and advice on specific topics. Finally, group members often have a shared interest in supporting one another, so joining a group can provide you with a sense of community and support.

Providing free tools and resources

Providing a free service or tool on a website can have many advantages. The most common being that it will increase the number of visitors to the site. Because a visitor is predicted to spend more time browsing through a site in order to get their prize, they are much more likely to buy one of the products.

In addition, providing customers with free services helps them feel confident about parting with their personal information when deciding which company to purchase from. It also builds trust because they don’t lose out financially if they find out after receiving their product that it doesn’t live up to expectations. Moreover, by giving away something for free for a limited time, you’re persuading people who might not be open to buying now but in the future, they can choose you. 

Begin leveraging Google PPC

Google PPC (pay-per-click) is an effective way to advertise your business on the internet. With Google PPC, you can create ads that appear on Google when someone searches for keywords related to your business. When someone clicks on your ad, they are taken to your website. You only pay when someone clicks on your ad.

Google PPC is important because it allows you to target potential customers who are already interested in what you have to offer. With Google PPC, you can choose the keywords that you want to target, and you can control how much you spend on advertising each month. 

Work with influencers

Working with influencers is important because they are credible, have access to large audiences, and can create awareness of your product. Influencer marketing is especially effective when the specific “audience” you are targeting for a campaign aligns well with your marketing goals. 

An influencer has real influence over their following due to an often personal attachment created through their content’s relevancy to the follower. While this may not seem surprising, it becomes less so when one realizes that these connections are founded on deep trust.

Address buyer pain points on landing pages

As per Gripped.io Conveying buyer fears on landing pages can increase conversion rates by 80%.

A persuasive and engaging conversion-focused landing page can help your business bridge the gap between intent and action. 

A good landing page will reinforce your brand identity, communicate the product’s benefits clearly, address pain points, provide a low-risk trial signup offer, make it easy to do something now (sign up for emails), and establish credibility with testimonials from customers or experts in the field etc. 

To sum up:

The process of marketing a business is complex and should be approached with caution. A checklist can help guide you through the many aspects to consider when it comes time for your first sale in 30 days. Make sure to take these steps before spending any money on advertisements, website design or other ventures that may not yield results. 

If you need help getting started or developing any aspects of this checklist, we can provide expert advice and guidance from our team of SEO experts who specialize in digital marketing strategies for small businesses. Contact us today!

AKshit Jainy

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AKshit Jainy

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